In our lifetime, we would have definitely receive or gift a present during special occasions such as birthdays, anniversaries and Christmas!
Often, we are willing to spend more on presents for our loved ones and best friends!
In 2013, A UOB poll has shown that Singaporeans were willing to spend up to an average of $893 on Christmas presents!(Mok, 2014)
I agree with the author of article "Social Enterprise shopping a great idea for last minute Christmas Gift", we can triple our "gift- giving" impact by purchasing gift items from social enterprises!
While spreading the joy to our loved ones, we can also support the various social causes championed by the social enterprises.
I came up with three ideas while reading the article.
My first idea is to set up a Christmas market/ pop-up store/ website.
With the help of SE Association, social enterprises can work together to organize Christmas markets or a pop up store which can be modeled after Public Garden, The Local People or Naiise!
The public purchases would be channeled directly to the participating social enterprises. Items available for purchase could include handicrafts made by SEs, various charities and non-profit organizations (NPOs), restaurant/cafe vouchers, gift vouchers/ cards etc. I have been to a Christmas Market organized by Public Garden and the response was quite good!
The second idea is to collaborate with famous local cafes or blog shops as part of their Christmas promotions. For example, XX Company , a local social enterprise can work with Fluff Bakery. With every box of special cupcakes sold, $2 will go to XX Company.
My last idea is similar to the second idea but it is a collaboration with local charities or NPOs for Christmas fundraising events! A portion of the SE's Christmas sales will be donated to a NPO.
Do let me know your thoughts about my ideas! :D
Cheers,
Angel:)
References
Luymes, G. (2014). Social enterprise shopping a great idea for last-minute Christmas gifts.www.theprovince.com. Retrieved 28 December 2014, from http://www.theprovince.com/health/Social+enterprise+shopping+great+idea+last+minute+Christmas+gifts/10670766/story.html
Mok, F. (2014). Upbeat Singapore shoppers spending more this Christmas: Poll. Straitstimes.com. Retrieved 28 December 2014, from http://www.straitstimes.com/the-big-story/st-christmas-2013/story/upbeat-singapore-shoppers-spending-more-christmas-poll-2013121
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